WORKING WITH DG ECHO AS AN NGO PARTNER
VISIBILITY, COMMUNICATION AND INFORMATION
As regards European Commission humanitarian aid, visibility is sometimes used loosely to cover the whole spectrum of “visibility-information-communication”. Here below you can find a definition of the three words given in the framework of the DG ECHO funded action.
Here below you can find a definition of the three words given in the framework of the DG ECHO funded action.
PARTNERS' VISIBILITY OBLIGATIONS
With the signature of the FPA, the Partner commits to publicise the relevance and impact of Union funded humanitarian aid, both in the European Union and in third countries where Union funded actions are carried out.
In general terms, Partners are obliged to highlight their humanitarian partnership with the European Commission. This must be done through basic visibility, communication and information activities, which implementation requires that the Partners ensure equal treatment between the Commission and (in case) other donors in their visibility and communication activities.
As concerns visibility, the Partner has the obligation to:
- display of the EU humanitarian aid field visual identity. The size and prominence of the EU visual identity will depend on the specific context (e.g. the amount and proportion of EU funding).
- give written and verbal recognition of the EU's role in global humanitarian aid, in partnership with the agency implementing the action, when referring to an EU funded project in media interviews, press releases, webpages, blogs, articles about the project, etc.
All the measures put in place in order to comply with this obligation shall comply with the Communication and Visibility Manual for European Union Humanitarian Aid published by the European Commission and available in the visibility reference documents.
As concerns the communication activities linked to the Union-funded Action (audio-visual productions, websites or pages, media contacts, journalists’ visits, paid advertising, printed publications, public events, etc.), the Partner commits to highlight its partnership with the European Union and to bring the support given by the European Union to the attention of the beneficiaries and of the general public.
Furthermore, the partners have the obligation to include the following text or a similar disclaimer on any information, communication and publications issued in relation to a Union-funded Action, in any form and medium, including the Internet:
“This document covers humanitarian aid activities implemented with the financial assistance of the European Union. The views expressed herein should not be taken, in any way, to reflect the official opinion of the European Union, and the European Commission is not responsible for any use that may be made of the information it contains.”
On the visibility section, you can find best practices on how to implement visibility and communication activities.