WORKING WITH DG ECHO VISIBILITY | 2021 - 2027

SINGLE FORM: PROPOSAL

Standard visibility is a contractual obligation and must be an integral part of all EU-funded projects. At the proposal stage, the partner should therefore as concretely as possible specify how standard visibility will be implemented. This is done in section 12 of the e-Single Form.

Standard visibility covers two categories of measures:

12.1.A Compulsory display of EU Humanitarian Aid visual identity and

12.1.B External communication of EU funding and partnership.

Failure to comply with the visibility and communication obligations may result in the reduction of the DG ECHO contribution for breach of substantial obligations

12.1 A Compulsory display of EU Humanitarian Aid visual identity

Compliance with the first obligation has to be explained in Section 12.1 A.

To comply with visibility requirements, Partner must implement all the five activities described under section A. Evidence of the activities implemented will have to be provided in the Interim and Final Reports. Failure to comply may impact negatively the assessment of the project or may result in the application of an administrative sanction at the liquidation stage. To assist Partners in reporting on their visibility and communication activities, a Checklist can be found here.

The five boxes are selected by default. Alternative arrangements for communication and visibility obligations are possible only in cases defined in the relevant legal acts. Therefore, they are granted only in case of safety and security concerns.

In case Partners cannot implement some activities under Section 12.1.A of the e-Single From due to the nature of the Action (e.g. no distribution of goods), the specific activity must be marked as ‘NO’ and a justification must be provided in the text box under Section 12.1.A. It is possible that some points under Section 12.1.A could still be implemented, e.g. the Partner could provide at least partial visibility, e.g. in their premises. The Partner must still implement the visibility and communication obligations under Section 12.1.B.

The non-implementation of visibility and communication activities justified on Partner’s “internal policies or guidelines” will not be accepted.

12.2.A External communication of EU funding and partnership

Under Section 12.1.B the Partner must indicate how compliance with the obligation to provide written and verbal acknowledgement of EU funding and partnership will be implemented.

In Section 12.1.B of the e-Single Form, the Partner is expected to select at least five options from the items listed in B1 to B8 . In the comments box, the Partner must provide more details on the selected options (including B8 “other”, where relevant). For each Action, the Partner is also asked to provide the scope, timeline, and channels to be used along with the number of people to be reached through the communication activities, as well as information on how the impact will be measured. It is sufficient to provide this in several bullet points, such as:

“6 social media posts in the second trimester of the action, posted on the central social media accounts which have XX followers [YY on X (formerly Twitter), ZZ on Facebook]”.

If selecting the option to communicate via social media, the Partner should publish at least two social media posts on their organisation’s central account, throughout the implementation of the project.

It is recommended that each Partner also nominates a contact point for communication.

If less than 5 options are selected (from B1-B8), an alternative arrangement must be proposed under chapter 14 of the Single Form.

STANDARD VISIBILITY BUDGET

For standard visibility activities (12.A+12.B), partners can normally allocate a budget of up to 1% of the EU’s contribution to the budget of the project.

ABOVE-STANDARD VISIBILITY

Partners who wish to go beyond the contractual obligations for standard visibility must provide additional information in section 12.2 of the Single Form.

You will find more information on the visual identity requirements in the Communication and Visibility Manual.

Last update: 06/12/2023