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European Commission




Standard visibility is a contractual obligation and must be an integral part of all EU-funded projects. At the proposal stage, the partner should therefore as concretely as possible specify how standard visibility will be implemented. This is done in section 12 of the Single Form.


Standard Visibility

  • up to 1% of the direct eligible costs
  • Maximum of EUR 10.000


Standard visibility covers two categories of measures:


  • 12.1.A Compulsory display of EU Humanitarian Aid visual identity and


  • 12.1.B External communication of EU of EU funding and partnership.


Failure to comply with the above requirements may impact negatively the assessment of the proposal or may result in the application of a penalty at liquidation stage.


12.1 A Compulsory display of EU Humanitarian Aid visual identity


Compliance with the first obligation has to be explained in Section 12.1 A:

To comply with visibility requirements, Partner must implement all the five activities described under section A. Evidences of the activities implemented will have to be annexed to the Final Report. Failure to comply may impact negatively the assessment of the project or may result in the application of an administrative sanction at the liquidation stage.


In the box section, the partner should provide information to facilitate the monitoring and reporting (for instance, the location of signboards, the type of supplies, where the visual identity will be placed throughout the action, etc.). Quantitative information is not obligatory (number of stickers, etc.) and a justification in case any of the 5 compulsory activities will not be implemented (e.g. no equipment foreseen in the Action).



The five boxes are selected by default. If they are de-selected, the partner must propose and alternative arrangement under chapter 14. Requests for alternative arrangements may be accepted in contexts where the visibility activities may harm the implementation of the Action, or the safety of the staff of the partner or its co-partners and Implementing partners, or the safety of beneficiaries or the local community. In justified cases, DG ECHO may agree to exonerate the partner from 12.1.A visibility obligations.

12.2.A External communication of EU funding and partnership

Under Section 12.1.B the Partner must indicate how compliance with the obligation to provide written and verbal acknowledgement of EU funding and partnership will be implemented.


In Chapter 12.1.B of the Single Form, options B1-B8 are selected by default.


The partner is expected to select at least 5 options.


In the comment box, the partner must specify the selected options (including B8 where relevant), and provide basic details on how the impact of the communication will be implemented and measured.


Preferably, a person responsible for the communication in partner’s organisation should be also indicated.


If less than 5 options are selected (from B1-B8), an alternative arrangement must be proposed under chapter 14 of the Single Form.


The partner is also asked to provide for each action scope, timeline, channels to be used and number to be reached. It is sufficient if this information is provided in several bullet points, such as

6 social media posts in the second trimester of the action, posted on the central social media accounts which have xx followers (yy on Twitter, zz on Facebook).



For standard visibility activities (12.A+12.B), partners can normally allocate a budget of up to 1% of the direct eligible costs of the action (with a ceiling of EUR 10,000).

Particularly for large-scale contracts (defined as individual contracts from EUR 5 million and up), the standard ceiling may be detrimental to securing good EU visibility, including field visibility. Therefore, in such projects no absolute ceiling applies, meaning that the budget for standard visibility activities can go up to 0.5% of the direct eligible costs, even when this amount exceeds EUR 10,000. Partners are strongly encouraged to use this opportunity. Standard visibility in large-scale projects is subject to the same reporting requirements as projects falling under the ceiling.


Partners who wish to go beyond the contractual obligations for standard visibility must provide additional information in section 12.2 of the Single Form. Read more about above-standard visibility.


You will find more information on the visual identity requirements in the Communication and Visibility Manual for European –funded Humanitarian Aid Actions – Partnership January 2021.