WORKING WITH DG ECHO VISIBILITY
Credit: ©2019 European Union (photographer I. Valencia Romero)
Partners are encouraged to promote project photos on social media with a clear acknowledgement of the EU partnership.
In the course of a project, partners are also invited to send to ECHO good quality photos in the form of photo stories – i.e. a series of 6-9 photos with short explanatory captions. ECHO can use the photo stories on its website. The photos should be accompanied by brief captions relating to the subject of the picture and an explanatory sheet with background information (date, country, city/region, project, name and role of the person on the photo if applicable). The Commission reserves the right to edit the text of the provided photo captions so as to fit the editorial style of ECHO’s website.
The name of the organisation/person that owns the copyright should always be included to allow ECHO to ensure that the photos are properly credited. Whenever feasible, a signed permission from the person in the photo should also be provided.
The visibility budget can be used to employ professional photographers to cover EU funded humanitarian operations only in the framework of a specific communication project which includes the need for visuals or is based on visuals such as web-based or social media communication plans, photo exhibitions, photo-books and similar.
Photos taken by an ECHO-funded professional photographer should be sent to ECHO in digital format:
ECHO-INTERNET@ec.europa.eu (preferably containing at least 5 million pixels).
At photo exhibitions, the  EU  should  be  clearly  identified  as  the  donor  in  all  ads, programmes, invitations, websites, blogs, brochures, leaflets, etc. and at the venue of the event.
When possible this message should be added next to the visual identity:
The European Union with its Member States is a leading global donor of humanitarian aid. Through the European Commission’s Humanitarian Aid and Civil Protection department (ECHO), the EU helps over 120 million victims of conflict and disasters every year. With headquarters in Brussels and a global network of field offices, ECHO provides assistance to the most vulnerable people solely on the basis of humanitarian needs, without discrimination of race, ethnic group, religion, gender, age, nationality or political affiliation.
The Commission is entitled to use or reproduce photos made by a partner under a grant or delegation agreement.