WORKING WITH DG ECHO VISIBILITY
Credit: ©2019 European Union (photographer I. Valencia Romero)
Partners are encouraged to promote project photos on social media with a clear acknowledgement of the EU partnership.
While the project is running, Partners are also invited to send to ECHO (through the Regional Information Office relevant to the project) high- resolution photos in the form of photo stories – i.e. a series of 6-9 photos with short explanatory captions. The photos should also be accompanied by an explanatory sheet with background information (date, country, city/region, project, name and role of the person on the photo if applicable). ECHO reserves the right to edit the text of the provided photo captions to fit the editorial style of its website and social media platforms.
The name of the organisation/person that owns the copyright should always be included to allow ECHO to ensure that the photos are properly credited. The Partner is obliged to comply with the applicable EU and local legislation on copyright and image rights. Whenever feasible, the written consent from the person depicted should be sent to ECHO.
The visibility budget can be used to employ professional photographers to cover EU-funded humanitarian operations only within the framework of a specific communication project where visuals are needed or which is based on visuals, such as web-based or social media communication plans, photo exhibitions, photo-books and similar instances.
Photos taken by an ECHO- funded professional photographer are to be sent to ECHO in digital format (preferably containing at least 5 million pixels), through the Regional Information Office.
At photo exhibitions, the EU should be clearly identified as the donor in all advertisements, programmes, invitations, websites, blogs, brochures, leaflets, etc., and at the venue of the event.
Where possible, the message below should be added next to the EU emblem:
TThe European Union and its Member States are the world’s leading donor of humanitarian aid. Relief assistance is an expression of European solidarity with people in need all around the world. It aims to save lives, prevent and alleviate human suffering, and safeguard the integrity and human dignity of populations affected by natural disasters and man-made crises.
Through its Civil Protection and Humanitarian aid Operations department (ECHO), the European Union helps millions of victims of conflict and disasters every year. With headquarters in Brussels and a global network of field offices, the EU provides assistance to the most vulnerable people on the basis of humanitarian needs.
The Commission is entitled to use or reproduce photos made by a partner under a grant or delegation agreement.