VISUAL IDENTITY

This is the visual identity Partnership 2021 as specified in the Humanitarian Aid Model Agreement

Compulsory display of EU Humanitarian Aid visual identity - EU flag + “Funded/Co-funded by European Union Humanitarian Aid”

is to be shown on items such as:

1. Building signage (e.g. partner office buildings, health centres, distribution points)
2. Equipment (e.g. vehicles, water tanks, containers)
3. Shipments and goods for distribution as part of the humanitarian response (e.g. blankets, sacks, tents, buckets, hygiene kits, debit cards)
4. Branding of the operational materials/outreach materials addressing beneficiaries
5. Clothing items worn by project staff (e.g. T-shirts, field vests, caps)

For signboards and similar displays, the EU emblem is to be displayed in a way that clearly explains the EU's role as a donor. To this end, the EU emblem should be accompanied by a short explanatory text or a relevant joint message on the project.

External communication of EU funding and partnership - EU flag + “Funded/Co-funded by the European Union”

must also be applied when producing visibility and communications material for dissemination beyond the beneficiary country:

1. Press releases, press conference, other media outreach
2. Videos
3. Photos
4. Human interest stories
5. Social media posts
6. Events
7. Print materials (e.g. brochures, factsheets etc.)
8. Others

It is accepted that items mentioned under Section 12.1.A, appearing on audio-visual material produced under Section 12.1.B, have a different visual identity (EU emblem with accompanying text “Funded/Co-funded by European Union Humanitarian Aid”).