WORKING WITH DG ECHO AS AN NGO PARTNER | 2021 - 2027
12. VISIBILITY, COMMUNICATION AND INFORMATION ACTIVITIES
This chapter gives partners the possibility to explain how the partnership with and support of the EU to the action will be made public / be publicised. The partner can opt for standard visibility only (mandatory) or also above-standard (optional).
12.1 STANDARD VISIBILITY
Standard visibility for the EU as a donor is a contractual obligation applying to all partner organisations and all types of EU-funded humanitarian aid projects.
- Display of EU humanitarian aid visual identify on project sites.
- Written and verbal acknowledgment of EU funding and partnership.
DG ECHO makes available up to 1% of eligible cost until a maximum of 10,000 Euros to cover related expenses of these obligations.
A. COMPULSORY DISPLAY OF EU HUMANITARIAN AID VISUAL IDENTITY ON (ALL POINTS REQUIRED)
To comply with visibility requirements, Partner must implement all the five activities described under section A.
Evidences of the activities implemented will have to be annexed to the Final Report. Failure to comply may impact negatively the assessment of the project or may result in the reduction of the Grant at the liquidation stage.
In the box section, the partner should provide information to facilitate the monitoring and reporting (for instance, the location of signboards, the type of supplies, where the visual identity will be placed throughout the action, etc.). Quantitative information is not obligatory (number of stickers, etc.) and a justification in case any of the 5 compulsory activities will not be implemented (e.g. no equipment foreseen in the Action).
The five boxes are selected by default. If they are de-selected, the partner must propose and alternative arrangement under chapter 14. Requests for alternative arrangements may be accepted in contexts where the visibility activities may harm the implementation of the Action, or the safety of the staff of the partner or its co-partners and Implementing partners, or the safety of beneficiaries or the local community. In justified case, DG ECHO may agree to exonerate the partner from 12.1.A visibility obligations.
B. EXTERNAL COMMUNICATION OF EU FUNDING AND PARTNERSHIP THROUGH
To comply with communication and information requirements, the partner should also acknowledge the partnership with DG ECHO and the EU funding provided, in communication about the project, such as media interviews, press releases, social media, webpages, blogs, articles about the project, etc.
Lack of acknowledgment of EU funding may impact negatively on the assessment of the project or may result in the application of a penalty at the liquidation stage.
Boxes B1-B8 are selected by default. The partner is expected to select at least 5 options.
In the comment box, the partner must specify the selected options (including B8 where relevant), including details on how the impact of e-Communication campaign will be measured.
If all boxes (from B1-B8) are deselected, an alternative arrangement must be proposed under chapter 14.
12.2 DO YOU FORESEE COMMUNICATION ACTIONS THAT GO BEYOND STANDARD OBLIGATIONS?
The partner can opt for "above-standard visibility". The purpose of such more elaborate communication actions is to raise awareness of humanitarian issues among defined audience in the EU Member States and to showcase the results of the partnership with DG ECHO.
DG ECHO can provide budget exceeding 1% of the direct eligible costs, where a partner wishes to engage in above-standard actions. To this end a separate communication plan must be submitted and approved by DG ECHO prior to the signing of the agreement. The plan must be inserted as an annex.
A standard template is available on the visibility website.